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Consumer Advertising Search result for 'Consumer Advertising':
Paper Excerpts: ... Competitive Media Reporting, 1994-2001. Direct to Consumer Advertising The shift to direct to consumer advertising reflects Vicker's decision making theories, which focus primarily on three doctors through samples and incentive programs, and at consumers through direct-to-consumer advertising. The National Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The total advertising on the radio advertising; in addition to this is the advertising by the grocery stores themselves. ...
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Sources list for CONSUMER ADVERTISING: Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.Lifestyle Drugs Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+. Relationship Marketing Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997. Automobiles and the Film Industry Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp. Alcohol and Cigarette Advertising Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2, Marketing for Small Businesses More sources on "CONSUMER ADVERTISING"
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