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Consumer Advertising

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... Competitive Media Reporting, 1994-2001. Direct to Consumer Advertising The shift to direct to consumer advertising reflects Vicker's decision making theories, which focus primarily on three doctors through samples and incentive programs, and at consumers through direct-to-consumer advertising. The National Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The total advertising on the radio advertising; in addition to this is the advertising by the grocery stores themselves. ...



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Sources list for CONSUMER ADVERTISING:

Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.
Lifestyle Drugs

Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+.
Relationship Marketing

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp.
Alcohol and Cigarette Advertising

Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2,
Marketing for Small Businesses

 


More sources on "CONSUMER ADVERTISING"



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..:: Papers on
Consumer Advertising
Advertising and Promotion in Consumer Markets
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday. -- 2,521 words; 20 sources; MLA
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Motivating Consumers
This paper discusses consumer behavior and advertising. -- 1,900 words; 5 sources;
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The Powers of Advertising and its Negative Effects on the Consumers
Explores the evolving view of the purpose of marketing activities. -- 12,636 words; 33 sources; APA
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Direct-to-Consumer Advertising of Prescription Drugs
Analysis of the effects of direct-to-consumer advertising of prescription drugs. -- 3,295 words; 13 sources;
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Consumer Manipulation through Advertising
This paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears. -- 2,025 words; 6 sources;
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